CURATOR'S STATEMENT
10 Desember 2013
Type :Collective Exhibition
Year :2013
Designer :Nigel Sielegar
DGI kembali menghadirkan pameran karya Nigel Sielegar bersama timnya, Corse Design Factory.
Nigel Sielegar berasal dari Surabaya, Indonesia –dimana ia menghabiskan sebagian besar masa kecilnya– sebelum hijrah ke Amerika Serikat. Ia mendapatkan gelar sarjana dari The Illinois Institute of Art di Chicago dan gelar master di School of Visual Art, New York. Kariernya dimulai sebagai desainer di Firebelly Design, kemudian dilanjutkan dengan berkarier di Motorola dan Alfalfa Studio. Saat ini Nigel fokus mengembangkan perusahaan multi disiplin yang didirikannya, Corse Design Factory. Karya Nigel dua kali mendapat penghargaan Typographic Excellence dari Type Directors Club, New York; serta menjadi semifinalis di Adobe Design Achievement Award. Karyanya juga dipublikasikan oleh beragam blog, media, dan publikasi.
Title: ArTami
Client: Mal Taman Anggrek
Format: LED Software Year: 2013
Mal Taman Anggrek is one of the oldest mall in Jakarta, Indonesia. This building has the largest LED facade in the world. After our first successful collaboration with Iris Worldwide Jakarta, Mal Taman Anggrek asked Corse Design factory to come up with another interactive content for the LED screen. We decided to develop a drawing program that allows the public to create an artwork that would be displayed at the facade of the mall.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar, Randy Raharja, Timotius Victor
Title: Essex Valley School
Client: Essex Valley School
Format: Branding + Mascot Design
Year: 2013
Essex Valley School is a comprehensive alternative school offering second chances to students who have not been able to find success in traditional public and private schools. They offer a holistic educational program of accredited academic instruction, vocational training, and therapeutic services, all designed to encourage the emotional, intellectual, behavioral, and social growth of each student. For them Corse Design Factory created a logo that force the audience to see it sideways.
Realizing the violent tendency of the students, we also update their sport mascot “panthers.” The new mascot is something that the school community can be proud of, and doesn’t promote violence among the students.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar, Timotius Victor, Adji Dharma Herdanto
Title: Input Creative Studio
Client: Input Creative Studio
Format: Branding + website
Year: 2012
Input is an award winning New York based design studio comprised of forward thinking individuals that specialize in retail, office, hospitality, experience, exhibition, residential and event design. Taking cues from technology, nature and contemporary lifestyle, we use blinking cursor as their logo, and develop the entire visual branding based on contemporary vernacular.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar, Timotius Victor
Development: Morra
Title: Lenovo Rapid Booting
Client: Lenovo
Format: Interactive platform
Year: 2012
Lenovo developed a new generation of laptop that has a unique feature called “rapid Booting”. This feature allows the laptop to go from off state to desktop screen within a mere 25 seconds. Lenovo would like to display this feature at the largest technology trade show in Berlin Germany. Corse Design Factory was commissioned to design an interactive display to showcase this feature. We design an interactive game that allows the user to race against the booting speed of the Lenovo laptop.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar
Development: Morra
Podium Design: Input Creative Studio
Title: Picnic By Design 2012
Client: DIFFA
Format: Poster + Website
Year: 2012
Promotional poster for DIFFA’s Picnic by Design embodies the fresh, natural, urban and fun vibe of the event. As part of the committee-organizing Picnic by Design, we took the lead in creative direction and branding through the dictation and design of the visual language used throughout all brand messaging and media. The concept for the poster was based on “object making” where individual elements are combined to create a story and evoke an emotion. To tell our story of an urban picnic, we used fresh food, a concrete backdrop, cardboard and hand lettering. Visual, graphic and informative the poster for Picnic by Design tells the tale of the ultimate designer picnic.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar, Input Creative Studio
Lettering: Nigel Sielegar, Randy Raharja
Development: Morra
Photography: Yiannos Vrousgos
Title: Picnic Basket 2012
Client: DIFFA
Format: Picnic Basket
Year: 2012
Our picnic basket entry for DIFFA Picnic By Design 2012 event feature a handmade wooden trunk, with hand painted typography that spells out “You and Me. Let the good be great, and the bad be bearable.” We took that sentence and curate the content of the basket accordingly.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar
Special thanks: Essex Valley School, Input creative Studio
Title: Picnic Basket 2013
Client: DIFFA
Format: Picnic Basket
Year: 2013
Our picnic basket entry for DIFFA Picnic By Design 2013 event feature a handmade oversized cookie sandwich where the blanket turns into the packaging and carrying case for the entire basket. The content of the basket is curated with the theme “cookies and milk“
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar
Special thanks: Essex Valley School, Input creative Studio
Title: Robyn Lea
Client: Robyn Lea Creative
Format: Website
Year: 2013
Website design and development for Robyn Lea, a celebrated photographer from Australia that currently reside in New York. Robyn Lea would like to showcase her decades of experience in this website, so we developed custom database that flip the hierarchy of common portfolio. People browse her work from the mass sea of thumbnails instead of by project.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar
Development: Morra
Title: WeCreate NYC
Client: WeCreate NYC
Format: Branding
Year: 2013
WeCreate is a membership only co-working space that focus on innovation and connecting smart minds in a supportive environment. We created a logo based on phyllotaxis, a structural mathematical pattern that are commonly found in nature which later become the based for the fibonacci sequence.
For the website, we created a platform that promotes collaboration among the members by displaying everyone’s profile, expertise, and projects. This website function as a directory for people inside and outside of the WeCreate community.
Credits:
Creative Direction: Nigel Sielegar
Design: Nigel Sielegar
Photography: Daniel Gutierrez, Yiannos Vrousgos
Development: Morra