Keajaiban branding di tangan Yolanda “Yo” Santosa
“What makes Pinkberry, Pinkberry? If you said the yogurt, you’re only half right. Customers stand in line for a taste of the yogurt, but they get in that line because of the brand.” Obyektif inilah rupanya yang melatarbelakangi sukses besar Pinkberry, toko frozen yogurt, …