The Design Conference TYPO Berlin 2008 explores the reality of image creation

Berlin, 4 December 2007 – Whether it’s a brand, a high-profile businessman or a magazine, those right at the top evoke a distinct picture in the consumer’s mind. To be consistently different and to create a unique and unmistakable image is the objective of all brand communication. The role that design and typography plays in this will be explored at the international design conference TYPO Berlin 2008 in over 50 presentations and workshops.

From 29 to 31 May 2008, around 1,200 typographers, graphic and media designers from all over the world will be looking at the reality of image creation. International speakers at the conference, which next year will be back at its usual venue, the Haus der Kulturen der Welt, include the British design icon Jonathan Barnbrook, the US graphic designer Ed Benguiat and Berlin’s star photographer Jim Rakete.

The new TYPO website, www.typoberlin.de, takes account of TYPO’s own development of a brand identity: it is no longer designed specifically to match each individual conference theme, from now on, the focus will be on design continuity. Alongside information about the forthcoming TYPO conference, the website also includes reviews of previous conferences. Video podcasts show highlights from the last 12 years, and speakers of the forthcoming event can introduce themselves via the TYPO blog.

Anyone interested in attending can register now – and take advantage of generous early-booking discounts: bookings received by 31st December 2007 can save 200 Euros, students save at least 50 Euros. In addition, the “TYPO Image head-in-a-bag competition” at www.typoberlin.de offers an opportunity to visit the TYPO for free: until Christmas, each week a prize draw takes place among all of the week’s new entries of photo creations with the “Image” paper bag, with the winner being awarded a free ticket to the TYPO 2008.

TYPO Berlin, 13th International Design Conference – Image,
29 to 31 May 2008
Haus der Kulturen der Welt, John-Foster-Dulles-Allee 10, 10557 Berlin
For further information, to book your place or to take part in the TYPO competition, see: www.typoberlin.de

– Delegate fees with early-booking discount (until 31 December 2007):
professional €445.00, student €200.00
– Delegate fees for bookings received by 29 February 2008:
professional €545.00, student €250.00
– Regular delegate fee from 1 March 2008: €645.00

TYPO Berlin
With speakers such as Neville Brody, David Carson, Bazon Brock and Mario Garcia the international design conference TYPO Berlin has established itself over recent years as the European event for communication designers. Each year, the conference programme is designed according to a specific theme. Since its inception the conference has been organised by FontShop, the world’s largest independent supplier of typefaces and pictures.

Source: Swiss Legacy