SUMBER:
Barthes, Roland. Mythologies. New York: Farrar, Straus and Giroux, 1972.
Bloomfield, Leonard. Language. Illinois: University of Chicago Press, 1958.
Bourdieu, Pierre. Intellectual Field and Creative Project. New York: Sage Publications, 1969.
Bourdieu, Pierre. Language and Symbolic Power. Massachusetts: Harvard University Press, 1991.
Brueghel, Peter the Elder. The Big Fish Eat the Small Ones (1556). Metropolitan Museum of Art.
Culler, Jonathan. Framing the Sign: Criticism and Its Institutions. Oklahoma: University of Oklahoma Press, 1989.
Douglas, Mary. Purity and Danger: An Analysis of the Concepts of Pollution and Taboo. London: Routledge, 1966.
Eco, Umberto. Role of the Reader: Explorations in the Semiotics of Texts. Indiana: Indiana University Press, 1979.
Eco, Umberto. The Open Work. Massachusetts: Harvard Univeristy Press, 1989
Foucault, Michel. The Order of Things: An Archaeology of the Human Sciences. New York: Vintage Books, 1994.
Galindo, Rene. Language Wars: The Ideological Dimensions of the Debates on Bilingual Education. Colorado: University of Colorado, 1997.
Humphrey, Caroline. Barter and Economic Disintegration. London: Royal Anthropological Institute of Great Britain and Ireland, 1985.
Maslow, Abraham. A Theory of Human Motivation. Psychological Review #50, 1943.
Thompson, Michael. Rubbish Theory: The Creation and Destruction of Value. Oxford: Oxford University Press, 1979.
Willis, Paul E. Common Culture: Symbolic Work at Play in the Everyday Cultures of the Young. Colorado: Westview Press, 1990.
Desain (grafis) adalah kata kerja–bukan kata benda–karena mengutamakan proses; berupa pengolahan nilai keunikan dan keotentikan dari suatu problem